Leverage Lab and AUDIENCES have formed a strategic partnership. It is aimed to advance the activation and monetization of first-party data for the media industry.
The partnership offers a privacy-compliant solution for delivering first-party audiences to advertising channels with Leverage Lab’s audience data infrastructure.
The collaboration aims to redefine the landscape for publishers and brands by offering a revolutionary approach to first-party data organization and secure utilization.
The partnership also combines Leverage Lab’s extensive reach in the US with AUDIENCES’s established presence in the UK and Europe. This offers unparalleled support in monetizing audiences through first-party data.
Read More : New Partnership Empowers Media to Leverage First Party Data
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