Facebook is currently testing the option of cross-posting its Stories to its other brand, Instagram. The vice-versa is already in function, and it is expected soon both the platforms will sync up the viewed status or stories finally. With this cross-posting feature, the users will not have to see the same story again, and it will also save social media managers’ time – while allowing them to maximize the views on the content they would create. Besides, it could provide a boost to the total Stories available on Instagram – so the algorithm has more to choose from while ranking what it shows at first.
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Source: https://techcrunch.com/2020/03/09/facebook-to-instagram-cross-posting/
