Sharethrough and Adform have announced a direct omnichannel integration to benefit ad buyers who access Sharethrough’s video, CTV, display, and native ads through Adform. The integration increases scale, buying power, better performance, and improved sustainability. This is done by removing intermediaries previously required to access some of Sharethrough’s inventory.
Also read: Direct Media Buying or Programmatic Advertising: Making the Right Choice
Buyers will have direct access to Sharethrough’s turnkey ad enhancements. The partnership enhances the sustainability of the advertising ecosystem by providing all media buyers in Adform’s public deal library access to Sharethrough’s GreenPMPs.
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