RudderStack announced the release of RudderStack Profiles for AWS Redshift customers. RudderStack Profiles will allow data teams to build complete customer profiles in their warehouse, generate user features faster, and deliver powerful customer experiences.
RudderStack removes the complexity of data collection and aggregating them. This way will help create first-party customer data and a customer’s 360 information to drive valuable use cases.
RudderStack Profiles aims to solve this problem by providing tools for data teams to automate the SQL grunt work to gain first-party data.
Many companies have been using RudderStack Profiles to eliminate data silos and disparate schemas to build a warehouse native CDP on Amazon Redshift.
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