Reddit has announced the initial partner platforms that have been accepted into its Ads API program as part of the ongoing development of its ad business. These providers will receive early access to Reddit’s ad tools in order to create a variety of new integrations.
In order to increase the usability, effectiveness, and functionality of their Reddit Ads, Reddit claims that these partnerships will enable the platform’s advertisers to measure the effectiveness of their creative as well as automate, scale, and optimize their campaigns. Advertisers will have access to more Reddit ad creation and analytics functionality through these new partnerships, each of which focuses on a different aspect.
Future expansion of these partnerships will give more companies access to Reddit’s advanced ad options, enabling advanced targeting, analytics, placement, and other features.
Read More: Reddit Announces New Ads API Partners as it Continues to Develop its Ad Tools
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