Playground XYZ Attention Intelligence Platform (AIP) releases its actionable attention solution on YouTube. It also unveils new insights on how advertisers can reap attention for their Youtube ad campaigns.
With actionable attention insights, brands can pinpoint factors that detract from their campaign success and quickly understand how to fill the gaps. The company is excited to help brands learn about their campaigns to drive attention and connection with audiences.
The launch also follows successful trials with blue-chip advertisers using automated reporting to uncover insights regarding campaign performance. Through the new solution, Playground XYZ AIP can help brands review their YouTube Impressions for Attention Time. The AIP’s metric evaluates ads for the length of time in seconds viewers watch ads.
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