Pinterest has announced the launch of a new channel on Shopify that enables merchants to target users. It will allow a quick way for US and Canadian merchants to upload catalogs to Pinterest and turn their products into shoppable Product Pins. The channel will allow users to add a shop tab to their profile on Pinterest, for free organic promotion. Moreover, Shopify merchants can promote their pins as a paid ad thereby allowing customers to directly purchase from their brand’s online store.

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