Brightcove, the online video hosting platform, has launched Brightcove Campaign, an all-in-one video campaign application that integrates with various marketing automation platforms. It helps brands to streamline their efforts by creating, analyzing, and managing their video-based demand generation actions. It has benchmarks and analytics suite for marketers to compare the on-going campaigns with industry standards.
Video plays a significant role in demand generation campaigns. Brightcove Campaign also offers a Google Chrome extension to compare analytics and customized thumbnail codes for the distribution of e-mails. Charles Chu, Brightcove CTO, mentioned, “Throughout the development process phase of Brightcove Campaign, we worked with many demand generation marketers to ensure it fits seamlessly into their workflows.”