Outbrain Inc. (Nasdaq: OB), the leading open source web site, today announced the worldwide launch of a new Indigenous Advertising Themes solution designed to help media partners improve their monetization strategy by enabling Outbrain to deliver ads to any ad placement.
Indigenous title bid allows the Outbrain advertising engine to bidding formally on display and video ad units in order to deliver Outbrain Native ads. This strategic move is designed to help Outbrain media partners increase revenue from regular ad units while creating more opportunities for Outbrain advertisers to showcase their ads and engage customers through Outbrain Native Ads.
Outbrain replaces Header Bidding through its deep integration with media partners that provides unique visibility to contextual performance and behavioral interest signals, allowing for better bidding performance. The result is a personalized ad that is highly relevant to the consumer and a high performance for advertisers.
Read More: Martechseries
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