Omnicom Group Inc. said its strategic marketing team, which helps its customers reach consumers directly through digital forums, has supported revenue growth for the fourth quarter and 2021 as a whole as advertisers try to move around in a changing environment.
The New York based company, which owns agencies including BBDO, DDB and TBWA, said organic revenue in the fourth quarter increased by 9.5% compared to the fourth quarter of 2020. Organic income is a metaphor for the effects of currency fluctuations, purchases and disposal. The company saw a 10.2% increase in revenue from biodiversity growth in 2021.
Read More: Wsj
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