Nexcess, the e-commerce platform and solutions provider, has recently announced its strategic partnership with Recapture, the email marketing firm. This will help them improve the digital commerce experience. Basically, with this initiative, the e-commerce merchants can automatically respond to the users who abandon their carts.
It will be done in a personalized way to capture high cart rates globally. Both parties are expecting that this tech solution will boost the digital customer lifetime value – which is crucial amid the pandemic era.
As Chris Lema, VP of Product at Nexcess explained – “At Nexcess, our focus is SMB stores and the freelancers and agencies that serve them. That focus means we’re always innovating ways to make digital commerce better for our customers, including driving conversion for their e-commerce investments.”
Source: MarTechSeries
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