The NERDS brand is set to make its debut on the world’s biggest advertising stage with its first-ever Big Game ad. As part of the campaign, the brand is introducing NERDS Gummy, a new character that represents the fan-favorite NERDS Gummy Clusters.
The 30-second spot, set to air in the second quarter of the Big Game, aims to encourage fans to ‘unleash their senses’ with multisensory NERDS candy. The campaign features Addison Rae, who teaches the NERDS Gummy dance moves.
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The spot culminates with a dance routine that sees the NERDS Gummy combined with the original NERDS characters to create the NERDS Gummy Cluster.
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