Microsoft Advertising has announced that it has made an alliance with the Integrated Ad Science (IAS) to provide the native ads with brand safety verification. The audience Network ads block pages that run on the Microsoft Audience Network having moderate to high brand risk.
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MSN, Outlook.com, and Microsoft Edge browser- all of these come under the Microsoft Audience Network ad inventory, using data obtained from Microsoft audience graph, which includes LinkedIn professional data. One upside of the IAS integration is that it doesn’t charge advertisers upfront across its diverse chain of network.
Source: Searchengineland
