According to the report, 58% of marketers said that they are reasonably well-versed in terms of martech platforms. Meanwhile, 24% of marketers believe they are still trying to figure them out, while only 9% claimed that they are on top of them.

Furthermore, the report stated that 46% of marketers think they are too many offerings in the martech space, which makes it challenging. Fifty-five percent of them claim that they don’t have the time to read up on different martech platforms.

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