Marketo published its release notes for January 2020. The company is planning to improve data efficiencies and integration features for Core Marketo Engage Adobe Application and Account-Based Marketing tools. It includes the Microsoft dynamics, email template dependencies API, LinkedIn integrations, and more. The critical updates also include Lead Gen Forms Additional Field Mapping and multi-instance management enhancements.
The ABM feature, new account discovery will be available in beta. It is expected that the changes will help marketers to improve their customer base and prospect data. LinkedIn field mapping can help users create robust customer data and recognize better prospects.