Adobe Campaign, part of Adobe Experience Cloud, is announcing compatibility with AMP for Email, supported by Gmail and other mail clients. Available to Adobe Campaign customers now, this innovative modern app functionality for email allows senders to include AMP components inside rich, engaging emails sent from Adobe Campaign Classic. Adobe Campaign is among the first group of email marketing solutions to be compatible with AMP for Email.
By leveraging AMP for Email within Adobe Campaign, marketers are able to deliver innovative email marketing campaigns by:
- Interacting with customers directly within the email: Marketers will no longer have to rely solely on embedded hyperlinks. With AMP, customers will be able to interact with polls, make reservations, manage subscription preferences and more all directly within their email itself. Information captured in form fills syncs directly into Adobe Campaign, so marketers can build engaging email campaigns and gain actionable insights on their marketing efforts all from within the same application.
Recommended read: Laying the Groundwork for Modern Email Marketing
- Updating email content in real-time: Content in static emails can quickly become out-of-date or irrelevant. Now the information that is updated on a brand’s website can also be updated in real-time inside an email, even after it has already been sent. Thus, giving consumers the latest and most pertinent information and saving marketers the hassle of having to send out an additional message with updated information. For example, a retailer may have sent out a personalized email to a customer suggesting a new coat for the customer to purchase based on past behavior. At the time the email is sent, the coat may not be discounted, but by the time the customer opens the email, the coat is discounted at 15%. The new price will be automatically updated within the email, providing the most accurate pricing to inform their purchase decision.
Recommended read: AI-powered Email Marketing Can Impact ROI
