Instagram is accelerating the rollout of Reels ads, with the new format set to be available in all regions.
According to Instagram, “After testing in select countries, today we’re launching Reels ads to the world. Reels is the best place on Instagram to reach people who don’t follow you and a growing global stage where brands and creators can be discovered by anyone. These ads will help businesses reach greater audiences, allowing people to discover inspiring new content from brands and creators.”
Reels ads were first introduced in April in India, Germany, Brazil, and Australia, before being expanded to brands in France, Canada, the United Kingdom, and the United States late last month.
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