Instagram launches a new feature that allows shopping in reels. The shopping tag options allow creators and businesses to add product listings to their reels. It also allows creators to add the Branded Content tag to their reel clips to provide transparency.
Viewers can now tap on “View Products” to see the listed items and buy, save or learn more about the products. This update adds to the other ways Instagrammers can now shop – the Feed Content, app’s video formats, IGTV, Stories, and Live.
Instagram launched Reels in August, mimicking TikTok’s short video clips set to music.
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