Huawei’s mobile advertising division HUAWEI Ads announced that it has joined the Malaysian Digital Association (MDA) and signed a partnership agreement with GroupM, a media investment company. The latter will serve as the certified agency partner to drive advertising sales in Malaysia. The strengthened relationships with the local leading industry body and advertising brand enable the organizations to draw on each other’s strengths, allowing HUAWEI Ads to contribute to the growth of the ad tech industry in Malaysia.
MDA is a non-profit organization dedicated to the growth of Malaysia’s digital economy. Joining the membership connects HUAWEI Ads with a dedicated group of digital advertising professionals, including publishers, platforms, advertising, and creative agencies.
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