Google says it will not provide a means to maintain individual data tracking once third-party cookies are gone.
According to Google, “We continue to get questions about whether Google will join others in the ad tech industry that plan to replace third-party cookies with alternative user-level identifiers. Today, we’re making explicit that once third-party cookies are phased out, we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.”
To Read More: SocialMediaToday
