Integration between Zaius and Criteo enables common clients to use the customer data to deploy relevant and targeted advertising campaigns which ensures effective results. Criteo S.A. is well known for empowering global marketers with effective, impactful, and trustworthy advertising campaigns. By the integration, both Zaius and Criteo will be able to develop a custom client base with the help of the data and deploying a better Return on Ad Spend (ROAS).

The clients will play a major role in increasing the omnichannel revenue by interacting with major customer segments to direct relevant traffic to the website or encourage customers to visit the physical store locations.