AdTheorent partners with Adelaide to use Adelaide’s attention-based metrics for campaign optimization and to measure the impact of digital advertising campaigns.
AdTheorent delivers measurable value for programmatic advertisers, and Adelaide offers attention-based media quality measurement.
Also read: Dynamic Creative Optimization for Managing Marketing Campaign Performance
Adelaide’s omnichannel AU metric assesses digital ad campaign quality based on attention. However, with Adelaide data, AdTheorent can use top attention-driving tactics to improve performance across multiple channels and formats.
AdTheorent advertisers can also gain insights into Cost Per AU and Performance by Feature. Adelaide measurement can be combined with other studies to determine the impact of attention-based metrics on business outcomes.
AdTheorent’s ML-powered DSP helps advertisers execute highly successful campaigns free of cost and drive tangible business outcomes across various advertiser-specified KPIs.
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