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IoT to Revolutionize B2B Marketing
With data feed directly from IoT devices, marketers are not dependent on surveys to communicate to the target market anymore
IoT is fast transforming the...
Atrium Health Names Parkerson as CMO
Atrium Health has announced Michael Parkerson as its new Chief Marketing Officer and Senior Vice President. He will be taking over the position from...
Publicis Acquires Epsilon For $4.4 Billion: Is It Worth It?
The Publicis Groupe is acquiring the data-marketing firm Epsilon, but experts have questioned the strategic and the financial decision of the ad holding company ...
Top 5 Content Marketing Trends
Content marketing is a very key component of a well-structured marketing strategy, and will get more significant in time. With technological evolutions, content marketing...