Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF) (“Wishpond” or the “Company“), a provider of marketing-focused online business solutions, is pleased to announce that its Brax business has been successfully integrated with Wishpond and is on track to grow organically using the Company’s proven outbound sales model. In addition, Brax is pleased to announce the release of its Universal Ads Editor, which allows advertisers to build ads once and instantly launch them across several different native ad platforms.
Ali Tajskandar, Chairman and CEO of Wishpond commented, “I am extremely pleased to see the progress since the acquisition of Brax in September of last year. We’ve now integrated Brax across all of Wishpond’s departments and channels, positioning Brax for aggressive expansion in 2022. Brax has also developed a new outbound sales channel significantly increasing the velocity at which it can grow. We are excited to see the early traction from Brax’s outbound sales system is starting to pay off.”
Brax has effectively adopted Wishpond’s outbound sales practices including Wishpond’s lead prospecting, sales development, and sales pipeline management processes. Brax previously relied on inbound sales and marketing for new customer acquisitions and management believes this new outbound channel significantly increases the velocity at which Brax is expected to be able to onboard new customers.
Wishpond has also begun to realize synergies with Brax through cross-selling and the addition of new sales packages available to both Wishpond and Brax customers. Brax opens new sales opportunities to Wishpond’s current customer base by enabling cross-selling on native advertising platforms. This trend is expected to play a pivotal role for both companies to increase their lifetime value of customers.
Further, Brax has successfully integrated its product and customer support teams with Wishpond allowing for increased efficiency. Brax has also integrated shared services with Wishpond, through the account management and sales teams. In addition, Brax has begun investing in marketing and has implemented inbound marketing strategies such as blogging and email marketing, and has recently launched a new affiliate program designed to leverage Brax’s existing customer base to drive new revenue.
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Universal Ad Editor
Brax’s newly launched Universal Ads Editor allows advertisers to create ads once and launch them across multiple platforms – in just a few clicks. The new product feature supports ads across five native ad platforms including Taboola, Outbrain, RevContent, Content.ad, and Yahoo. Being able to build ads once and instantly launch them across multiple native ad platforms drastically speeds up the ad creation process for advertisers and positions Brax’s platform as a player in the ad creation space.
The product also includes a Pexels integration, where users can instantly add thousands of stock images directly from inside the platform. Brax notifies users when ad text and descriptions are compliant with each platform’s specifications and allows the creation of up to 100 ad variations at once which can be published across multiple ad networks in a few clicks.
Kevin Ho, General Manager of Brax commented, “While Brax has previously been known for its advanced automation system, the introduction of the Universal Ads Editor puts Wishpond and Brax into the campaign creation space and massively increases the value we can add to customers. The Universal Ads product provides customers with a substantially faster way to create, launch and test campaigns all from a single dashboard. With this all-in-one solution, users can drive better results from each campaign and scale to profitability faster.”
Stock Option Grant
Wishpond also advises that the Company’s Board of Directors has authorized the grant of incentive stock options to purchase up to 200,000 common shares in the capital of the Company (the “Options“) pursuant to the Company’s Stock Option Plan at a price of $1.26 per common share to an officer of the Company. The Options are exercisable for a 10-year term from January 19, 2022 and will vest in accordance with the provisions ascribed thereto and the policies of the TSX Venture Exchange.
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