SiriusXM (NASDAQ: SIRI) today announced an exclusive distribution and sales agreement with reVolver Podcasts, the leading multicultural, audio-on-demand content creator and publisher in the U.S.
reVolver is home to some of the biggest Spanish-language podcasts, including Erazno y La Chokolata and El Show de Piolín. The new deal gives SXM Media, the combined advertising revenue organization of Sirius XM Holdings Inc., exclusive global ad sales rights to reVolver’s extensive lineup of podcasts. Additionally, the agreement calls for Stitcher, the Triton-ranked #1 podcast company and SiriusXM subsidiary, to distribute all reVolver content across all podcast platforms.
With more than 70 programs spanning sports, music, finance, entertainment, lifestyle, health and wellness, inspiration, news, and more, reVolver’s podcast network offers something for everyone. Listeners can continue to stream and subscribe to reVolver podcasts on Stitcher, the SXM App, Pandora, and all major podcast listening platforms.
“reVolver Podcasts is honored to be entering into this exclusive agreement with such a respected leader in the audio space,” said Jack Hobbs, CEO of reVolver Podcasts. “We are confident that this relationship with SiriusXM will help solidify reVolver’s place as the leader in multicultural podcasts, while providing new audiences and advertising opportunities for our network of incredible creators.”
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“Across SiriusXM, we are proud to represent a broad set of creators that reflect our diverse listenership,” said Mike Reid, Vice President of Multicultural at SXM Media. “By working with reVolver, we’re thrilled to expand our offerings even further with an incredible lineup of multicultural programming that our audience and our advertisers are craving.”
Across the SiriusXM ecosystem, the company offers the expertise and technology that creators of all sizes need to turn their passion into a business, and a podcast business into a powerhouse audio brand. SXM Media is the gateway for marketers to the #1 U.S. podcast advertising network in reaching weekly podcast listeners, per Edison Research. The new agreement with reVolver highlights the company’s continued commitment to providing a platform to, and support for, a diverse ecosystem of voices to better serve its listeners.
The addition of reVolver follows other recent and notable podcasting announcements by SiriusXM and Stitcher, including the acquisition of 99% Invisible; a global advertising agreement with podcast company Audiochuck and its top-rated program Crime Junkie; an agreement with Tom Segura and Christine P’s YMH Studios to distribute and develop content; and an agreement for the exclusive rights to manage all audio and video ad sales for the beloved comedy horror show The Last Podcast on the Left.
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