Pacvue, an enterprise-grade marketplace advertising, sales and intelligence platform, today announced its global expansion with a focus on Europe, including a partnership with bol.com. Pacvue is officially the first software provider to offer advertising via bol.com. The new API helps sales partners and vendors scale their eCommerce advertising on the growing European marketplace, making it possible to automatically create and manage advertising campaigns more effectively.
The announcement comes on the heels of Pacvue’s recent acquisition by the leading eCommerce software and data platform Assembly, and is part of Pacvue’s commitment to growing its global presence through strategic partnerships. In addition to the new bol.com partnership, Pacvue is doubling its team size in the US and in Europe to accommodate the growing demand for its platform, while also making strategic hires including two new directors leading sales in Europe.
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“eCommerce is growing rapidly in European marketplaces, with the Netherlands at the forefront of innovation. We are thrilled to be the first software provider to offer bol.com advertising, helping both regional and global brands reach new customers and furthering our mission of unified retail media,” said Melissa Burdick, President of Pacvue.
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