InHealth Media specializes in promoting new health and wellness products to consumers across the United States.
“A core IHM marketing strategy uses strategically-written press releases to reach consumers in America,” said Mitch Gould, CEO and Founder of IHM and Nutritional Products International, both based in Boca Raton, FL. “Press releases may not be sexy digital marketing, but they are essential to reaching potential buyers.”
Gould said press releases allow brands to tell their story without a third-party filter.
“Our press releases boost our clients’ visibility, have a long shelf life, and introduce brands to potential customers,” he said. “When consumers search for products, press releases can dominate the results.”
Gould founded IHM to give health and wellness brands affordable marketing when launching new products.
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“Product launches can be difficult,” Gould added. “NPI and IHM bring together all the services that brands need to reach both consumers and retailers.
“We offer marketing services, professional sales staff, regulatory compliance expertise, and logistics to our clients,” Gould said. “NPI and IHM present a coordinated campaign to reach retailers and consumers.”
These services offered by NPI and IHM are part of Gould’s “Evolution of Distribution” platform.
“The ‘Evolution of Distribution’ brings all these services together in one easy-to-understand package that is also affordable,” Gould said.
“We have the knowledge, experience, and success that product manufacturers need and want,” he added.
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