mParticle , the world’s largest independent customer data platform, today announced that Swedish favorite restaurant chain MAX Burgers has chosen mParticle as its customer data platform ( CDP). After a thorough assessment of the CDP market, MAX Burgers chose mParticle to advance the company’s personalization initiatives and improve the customer experience, while respecting consumer privacy and government regulations such as GDPR.
MAX Burgers is one of the most popular restaurant chains in Sweden and outperforms other big chains. With over 170 restaurants worldwide, MAX Burgers has always been recognized for having the most satisfied customers and consistently ranked # 1 in taste tests.
As the Quick Service Restaurant (QSR) industry begins to invest heavily in a hybrid physical and digital customer experience, industry pioneers like MAX Burgers are turning to technology solutions like mParticle to create innovative digital experiences and generate competitive advantage.
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“Personalization in all its forms is becoming more and more important. MParticle’s clear focus on the mobile and in-depth experience in the QSR industry aligns perfectly with MAX Burgers and our strategic priorities, ”said Maria Ziv, Director of Marketing at MAX Burgers. “The implementation of mParticle is the cornerstone of our customer data strategy as we continue to invest in delivering a world-class customer experience to our customers in Sweden and around the world. ”
With a focus on improving the customer experience, MAX Burgers will use mParticle to improve personalization in the MAX mobile app, make communications more relevant and streamline the buying process. MAX Burgers will deploy mParticle and use it as its central, GDPR-compliant storage platform for customer data. MAX Burgers will then be able to orchestrate data across all customer channels – mobile, web and in-store – and access a single, real-time view of each customer.
“The focus on quality has propelled MAX Burgers to the top of its industry. With mParticle, MAX Burgers can now aim higher to deliver the highest quality experience for every customer, ”said Dave Myers, co-founder and COO of mParticle. “MParticle’s CDP platform provides the critical customer data infrastructure and compliance capabilities necessary to meet this commitment every time. ”
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