Airship, the customer engagement platform for major brands, wants to further extend its market leadership in the EMEA region and continue to grow in terms of both market share and brand awareness. In order to pursue this goal consistently, the company has decided to hand over sales responsibility for this region to Laura Schwarz, who previously demonstrated her expertise as Country Manager of Airship for Central and Eastern Europe, where she was among other things responsible for new business in this region.
Based in Munich, the new Director of Sales will lead the entire sales team across Europe, with the aim of helping more European app owners optimize their mobile marketing strategies.
Read More Interview : Leveraging Digital Marketing Technologies and Techniques to Survive an Uncertain Marketplace
Ms. Schwarz, who speaks several languages, has a diverse career behind her. After studying international management in Heidelberg, she first founded her own company at the age of 22. She worked for the Havas and Pilot agencies before discovering for herself sales of SaaS technologies and developing the DACH market (Germany, Austria and Switzerland) for the British start-up Unicorn Powa Technologies in particular. Then before joining Airship, she held various management positions at Magnolia International, WEQ Global and Adobe. Ms. Schwarz is a mother of a child, whom she raised on her own for many years and, since 2017, has actively participated in the Panda Interprofessional Leadership Network – “The Women Leadership Network”.
David King-Harris, Vice President of Global Sales at Airship, said, “Laura has a very strategic approach to building markets. She has already demonstrated this impressively in her previous post where in a short time she significantly boosted activity in the DACH region. It was therefore logical to give him responsibility for the EMEA region. Like a true leader, she is passionate about what she does, and the team will benefit from that passion as well as her approach to strategic new business development. ”
Laura Schwarz, Airship EMEA Sales Director, said: “My goal is for the market to associate the Airship name with exceptional innovation and cutting edge technology in mobile marketing. We offer our customers the highest level of service and attention during and after the sales process, in order to benefit from their trust in our organization. ”
For more such updates follow us on Google News TalkCMO News.
