The e-commerce platform Hekka, founded by Asia Innovations Group (AIG), today announced the launch of its new website and mobile app to provide users with a seamless and innovative shopping experience. Both the website and app build on the platform’s existing web presence and provide users with real-time fashion, home and electronics goods at accessible prices.
“This year, we aim to expand Hekka’s market share and establish Hekka as the e-commerce marketplace of the future,” said Andy Tian, CEO of AIG. “Both the new website and app are the next step in our roadmap to reach those ambitious goals.”
Also Read: Strategies to Enhance B2B Data Analytics for Efficient Marketing
One of the app’s early promotional offerings is an exclusive electronic Mystery Box game (USA only), where users can choose a pack to be virtually unboxed to win a range of prizes. All prizes are worth up to ten times as much as the chosen box’s value; iPhones, drones, electric scooters, and gaming consoles are just a few of the prizes users can win. In the near future, the app will also be available worldwide and promote everything presented on Hekka’s website, from clothing and electronics to home appliances and pet supplies.
At this year’s New York Fashion Week, Hekka announced a new fashion collection with its partner Uplive, the popular live social platform also launched by AIG. This was a key step towards Hekka’s expansion aspirations and furthers its goal of making fashion accessible to all. At NYFW, Hekka showcased its concept of high-end comfort paired with inspiring styles. Celebrity guests and other interested parties were able to witness firsthand how Hekka embraces inclusivity and accessibility and brings more approachable styles to people around the world.
For more such updates follow us on Google News TalkCMO News. Subscribe to our Newsletter for more update
