Collective Audience, Inc., a leading innovator of audience based performance advertising and media solutions, has appointed Peter Bordes as chief executive officer, succeeding Brent Suen who will continue to serve on the board of directors.
A lifelong entrepreneur, operator and venture investor, Bordes brings to the company more than 30 years of executive and board experience leading private and public companies across the AdTech, media, AI, fintech and technology sectors. His career and investing have focused on innovation and disruptive technologies that drive digital transformation.
“I have followed Peter’s career since the early 1990s, and over that time I’ve seen the AdTech industry evolved into a multi-billion-dollar industry thanks to the visionary executive leadership and investments of pioneering individuals like Peter,” commented Suen. “I have experienced Peter’s guidance and leadership on the executive, operational and board level to be unparalleled. This makes Peter ideally suited to the new initiatives we are pursuing to build a full stack integrated platform, the acquisition of highly complementary technologies, and the formation of key new partnerships. We are fortunate to have someone of Peter’s caliber to step into this important role at this pivotal stage for Collective Audience.”
The company’s recently appointed director, and noted digital media and technology executive, Elisabeth DeMarse, added: “As an exceptionally well-known and highly respected leader in the advertising and technology communities, we anticipate Peter’s deep industry relationships and connections to open doors to new business opportunities that will be transformative for both Collective Audience and the partners and technology innovators we bring onto our platform.”
Bordes has been ranked among the nation’s Top 100 most influential angel investors, and has funded and scaled numerous companies from startup to fully operational, highly-successful organizations. He has also been a noted thought leader across multiple industry sectors, including for the performance marketing industry as a founding member and former chairman of the Performance Marketing Association.
“On behalf of the board and our shareholders, we would like to express our deepest appreciation for Brent’s unwavering drive and commitment that successfully completed our business combination with Abri that secured our valuable Nasdaq listing,” stated Bordes. “The listing has opened the door to a whole new world of exciting opportunities to build, innovate and disrupt.
“This includes addressing a great unmet need for a next generation fully integrated end to end digital media and advertising platform that solves the many challenges the industry faces, from the death of the cookie, the fragmentation between buyers, sellers and audience, and walled gardens, to lack of liquidity, innovation and access to audience data. Our approach will bring together previously disparate technologies as building blocks with uniquely powerful integrations. The integration and cross pollination has the potential to enable exponential growth in a way not possible as stand-alone solutions— creating a ‘rising tide’ effect that increases revenue across our audience-based ecosystem, and drives meaningful, enterprise value.
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“Designed as an open, interconnected, data driven, digital advertising and media ecosystem, it will uniquely eliminate many inefficiencies in the digital ad buyer and seller process for brands, agencies and publishers. It will deliver long sought-after visibility, complementary technology, and unique audience data that drives our focus on performance, brand reach, traffic and transactions. For the AdTech providers and media buyers who come onto our platform, they will be able to leverage audience data as a new asset class, powered by AI as an intelligence layer to guide decision making.
“As a next generation audience-based performance advertising and media platform, we expect it to disrupt the traditional digital advertising, media and consumer data business in ways previously unimagined. It will distinguish Collective Audience as a clear new leader in the space.”
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