City Hive Inc., a digital commerce and data company already working with more than 3,000 retailers across over 1,000 cities in 40 states has launched a proprietary business-to-business online platform. This innovative digital solution provides a powerful channel with City Hive’s groundbreaking technology that unlocks speed, efficiency, and transparency which can be utilized by any distributor in the industry. Empire Merchants and Empire Merchants North, the premier wine and spirits distributors in New York State, are among the first to use the B2B platform with the launch of empire360.com.
Founded in 2016, City Hive has driven the digital revolution in the alcoholic beverage industry. Integrating deeply with their retail partners, City Hive encourages customer ownership for their clients by arming them with powerful tools and actionable data insights so they can build equity in their business. City Hive grew 12X during the pandemic and following their explosive growth with retailers in driving B2C eCommerce, they have now made a strategic move by expanding into B2B.
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“We are thrilled to provide our state of the art technology infrastructure to be utilized by every player within the industry – retailers, suppliers and now distributors. We are enabling true connectivity between the tiers and are powering the future of the industry,” said Roi Kliper, CEO of City Hive. “Countless retailers have availed of City Hive’s cutting edge technology to transform their businesses with scalable solutions and customer ownership. We’re excited to bring this infrastructure and philosophy to B2B.”
City Hive can integrate to any ERP/CRM and distributors using the platform can interact and transact directly with their customers 24/7/365 in their own branded storefront, outside of a marketplace. The platform bridges the divide between on and offline sales by positioning sales reps at the heart of this omni-channel operation and then equipping them with data insights, digital assets, sell sheets and powerful CRM tools. For On- and Off-Premise customers, the platform facilitates off-hour ordering, product research, past order history access, and payments. City Hive is on track to launch their Distributor product in more than 30 states by the end of the year.
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