Ballet Beautiful, the international leader in barre and online fitness, announced today that it has retained Rubenstein Public Relations (RPR) as its agency of record.
Founded by professional ballerina and celebrity trainer Mary Helen Bowers, Ballet Beautiful has been delivering one-of-a-kind custom virtual workouts since 2010. Mary Helen Bowers, who spent a decade dancing with the New York City Ballet, developed the innovative fitness method and personally trained actress Natalie Portman for her Academy Award winning role in Black Swan. Since then, Ballet Beautiful devotees include some of today’s most influential celebrities, supermodels, and a wide range of loyal members in over 134 countries around the world. Women’s Health Magazine recently named Mary Helen Bowers one of the “30 most popular fitness icons of all time.”
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“As Ballet Beautiful continues to expand its digital footprint and brand development, we are thrilled to renew our partnership with RPR,” said Mary Helen Bowers, Founder of Ballet Beautiful. “We are confident that RPR’s leadership in creating consistent brand exposure and comprehensive strategies will once again generate successful results for us.”
Richard Rubenstein, President of RPR, added “As fitness companies around the world faced multiple challenges pivoting their platforms to digital during the pandemic, Mary Helen was already a leader in the online fitness category with more than a decade of experience in providing virtual classes. At a time when others are rebuilding, Ballet Beautiful is expanding their global reach, creating innovative new programs and solidifying exciting new international partnerships.”
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