Authentix® Completes Acquisition of Strategic IP Information Pte Ltd (SIPI) Expanding its Growth in Digital Brand Protection

Authentix® Completes Acquisition of Strategic IP Information Pte Ltd (SIPI)

Authentix, the authority in authentication and information services, announced that it has acquired Asia’s leading online brand and content rights protection provider, Strategic IP Information Pte Ltd (SIPI).

For over ten years, SIPI has offered state-of-the-art services for brands to track unauthorized channels for counterfeit products and manufacturers through its proprietary online tools and array of services including physical enforcement and taking down pirated listings.

Using a team of dedicated analysts and sophisticated platform technology, SIPI is able to promptly detect infringement data and counterfeiting activity for rapid action and consolidated, insightful reports for its growing brand owner customer base. SIPI presently serves over 200 global brands and is partnered with numerous major global law firms along with its own teams in New DelhiShenzhenParisNew York, and Geneva.

Also Read: The Significance of Business Intelligence to Understand the Evolving Consumer Behaviour

“This strategic acquisition expands our portfolio of digital security technologies to include online anti-counterfeiting and content rights solutions and increases the scope of offerings for our brand protection clients,” stated Kevin McKenna, CEO of Authentix, adding “a key element of our growth plan includes the integration of both online investigation and copyright protection services and SIPI is a high-quality organization that fits perfectly with Authentix capabilities and strategic direction.”

SIPI’s founder and Chairman, Bharat Dube (former Head of Anti-counterfeiting for the Richemont Group) said, “We are extremely proud to be joining forces with the highly talented and experienced team at Authentix.

The cutting-edge track and trace solutions provided by Authentix, in combination with the online and offline enforcement solutions we have developed, should offer highly secure protection to the world’s leading brands.”

SIPI’s CEO, Bharat Kapoor added, “With the support and backing of Authentix, we are confident of becoming the world’s leading service provider of online brand protection.”

SIPI will remain a stand-alone operating entity retaining its respective brands, with a plan to integrate within the Authentix group of companies and further grow its collective set of strategic offerings and leverage the larger Authentix sales platform in the market.

For more such updates follow us on Google News TalkCMO News