GumGum has recently announced that it is expanding its advertising solutions by including a new video ad format – which opens up video inventory. This innovative in-video product will enable brands to overcome any commercial break, connecting with customers in a non-intrusive way by placing advertisements directly in an uninterrupted video-content.
GumGum believes this initiative can help to change how advertisers reach their target audiences in the streaming space – unlocking additional inventory for the video publishers.
Many companies are trailing on technology to place overlay advertisements in video environments in order to provide businesses an effective way to purchase user-targeted via a programmatic or direct buy.
Source: MarTechSeries
