Big Data and data analytics are helping brands drive successful marketing campaigns amid the evolving marketplace.

In this digital era, marketing leaders need to rely on actionable data to drive successful buyer-oriented content marketing campaigns. With content becoming an essential marketing tool, data analytics is influencing brand communication to get the best results.

In its essence, content marketing has gone beyond a trend – most brands prioritize it to fulfil their business plans. As reported by Technavio, ccontent marketing budgets are projected to touch $412 billion by 2021. Thus, businesses are hopeful about higher ROI from content marketing.

At the same time, big data analytics is increasingly in use to create content – which is being read more, ultimately generating more revenue. Leveraging big data, brands can segment their prospects wisely; customize interaction as well as the entire buyer journey. This helps to optimize marketing budgets and maximize impact.

Brands have been analysing audience interests to monitor user behaviour closely. Such data is being used to program the editorial calendar accordingly.

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This is how big data guides both the creation and distribution of all online publications. As a result, business investments in analytics have rapidly surged. In fact, Marketsandmarkets claimed that worldwide market revenue of big data to grow from $138.9 billion in 2020 to $229.4 billion by 2025 – at a CAGR of 10.6% in the forecasted period.

With data analytics on content publications, companies can aim for the right and informed audience. This would ensure that their marketing investments are not getting futile on irrelevant companies. Such focus on the target list can yield outcomes that are securely aligned with organizational goals.

Furthermore, industry experts noted, leveraging advanced technologies can’t impact strategies as much as real audience insights. A simple questionnaire or features can be more effective than VR technology. However, CMOs need to ensure safety measures to avoid increasing digital scams.

According to AdPros, almost 60% of the banner ad traffic is fake – which involves clicks by bots or impressions on fake websites. Besides, many fraudulent influencers have fake follower lists or engagements. Hence, it is essential to wary and uses third-party content marketing software to leverage big data.

This will assist in neutrally verify various media properties, representing real reach and engagement from real people. Thus, content marketers should capitalize on new, interesting strategies that capture the consumers’ interest in looking at the evolving marketplace. Clearly, data can help marketing teams to have enhanced insights on what they must be covering. It will eventually help in designing a content framework for a long-term basis.