Microsoft removes Twitter from its social media management platform

Microsoft removes Twitter from its social media management platform

Microsoft has announced that, beginning next week, it will remove Twitter from the Digital Marketing Center’s management component.

This is another blow to Twitter’s advertising business. Microsoft is eliminating Twitter as an option from its digital management platform, which gives companies a unified way to manage their social media presence, as Mashable broke the news first. As of right now, Microsoft’s integrated business platform gives users access to a number of tweet management features, such as scheduling and posting tweets as well as ad management.

However, Twitter will now be removed, which may cause many Microsoft Business Suite users to cut back on their Twitter advertising budgets.

Read More: Microsoft Drops Twitter from its Social Media Management Platform

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