5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today it has been named PR agency of record for Dragon Hemp, a new line of wellness products composed of hybrid formulations infused with the original Chinese Herb, CBD, additional clean-sourced and time-honored Chinese Herbs as well as other botanicals. Developed by renowned Sports Medicine Acupuncturist, Kevin Menard, Lac, the blends of ingredients in Dragon Hemp products are known to restore harmony and balance to the body and are available in various delivery formats including tinctures, balms, and capsules.
5W will work with the client to generate media that achieves mass consumer engagement and industry awareness, introducing Dragon Hemp’s meticulously crafted custom formulas to showcase their benefits including performance enhancement, recovery support and restore overall wellbeing.
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“Our team has worked incredibly hard over the past couple of years to sharpen our expertise within the wellness industry, specifically in emerging subcategories within the supplement space,” said 5WPR Consumer Practice President, Dara A. Busch. “We look forward to supporting Dragon Hemp and sharing their story and unique product offerings, that combine Chinese Herbs and CBD, to consumers.”
5WPR understands the competitive environment in the wellness industry and has developed tried and true strategies for hyper-targeting their clients’ core demographic while adhering to regulations and policies. From facilitating the launch of new products, to developing long-term creative strategies that ensure maximum media coverage, 5W’s experience in the supplement arena within the industry gets clients the results they are looking for.
PR services offered to wellness clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, executive visibility programs, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.
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