Criteo S.A. the commerce media company, has announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise marketers built for scale and powered by Criteo’s leading retail media and programmatic capabilities.
With Commerce Max, the company asserts that brands and agencies are empowered to use on-site sponsored and display ads to locate valuable audiences on retailer websites. Additionally, brands can expand these audiences off-site using programmatic open internet inventory.
The full suite of Commerce Media Platform solutions, which will be unveiled at Criteo’s Investor Day on October 31st, as well as the development of Commerce Max, have all advanced as a result of Criteo’s acquisition of IPONWEB.
Read More: Criteo Unveils New Demand-side Platform to Scale Retailer Audiences Across the Open Internet
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