According to the ‘The Marketing Power of The Internet of Things’ report by ‘Adobe’ and ‘Marketo Engage,’ around 51% of marketing experts believed that IoT has the potential to transform marketing.
by leveraging the potential of IoT, B2B marketers can achieve many things, including top-notch personalization, timed and targeted marketing, fostering meaningful client relationships- driving the ability to develop new products, thus staying on top of the buyer’s journey. In turn IoT helps marketers deliver increased revenue, improved business opportunities, top-notch customer experience, boosting productivity, and many more.
IoT is impacting today’s B2B marketing strategies in various ways, some of them being:
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Personalization of the highest order
According to a PWC survey, ‘2019 IoT Survey: Speed operations, strengthen relationships, and drive what’s next, 93% of marketers believe IoT’s benefits outweigh its risks., B2B marketers can get valuable client insights from the available data and develop personalized marketing strategies using IoT.
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This data can be adequate while generating personalized CTAs and marketing email content. Marketers can use this data to segregate their diverse customer base and send out individual and customized product or service pitches.
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Perfect Timing
Marketers can tap into the real-time data that IoT provides to study trends in client reception. IoT plays an integral role in determining the right time to send a marketing email or post on social media. Reaching the clients at the right time and on the right platform will make the marketing message more impactful, increasing conversion rates.
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Building Effective client relationships
IoT can enable the company to understand meaningful client relationships, by zeroing in on their needs and pain points and addressing them. They can help in crafting personalized and customized offerings and solutions for each client. This adds immense value to customer relationships.
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Developing new products services
IoT can be successfully used in identifying the scope of a market for new products. This will come from real-time, accurate, and well-structured client feedback, product performance reports, product issues, incidents, and. All or any of these can be used to specifically design new products or services.
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Top of the buyer’s journey
Marketers can access IoT’s monitoring abilities to please every client differently and track their client’s reactions, expectations, and thought patterns. These data help even alter marketers’ strategies accordingly. According to the ‘Top B2B statistics every sales and marketing pro should know in 2020’ study, around 67% of the buyer’s journey happens online. with effective email and social media marketing, marketers can follow this up for the consideration and decision stages.
in the coming decade, the IoT market is all set to witness an exponential boom. B2B marketers should stay abreast of the dynamic changes in this domain. By capitalizing upon such trends, marketers can enhance their strategies by several notches and stay ahead of their competitors. IoT will be a treasure trove of possibilities that every marketer will be looking to tap into in the coming years.
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