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Three Strategies Businesses Can Adopt to Maximize the Impact of their MarTech Stack

Three Strategies Businesses Can Adopt to Maximize the Impact of their...

Modern marketing is becoming increasingly reliant on new technologies and automation processes, which has resulted in an explosion of MarTech products. The MarTech landscape...
Three Ways B2B Marketing teams are Failing their Martech Solutions

Three Ways B2B Marketing teams are Failing their Martech Solutions (And...

Martech solutions have swept the enterprise landscape with B2B organizations seeing its potential to transform their marketing to get the best results. Unfortunately, the...
Customer Experience is All Set to Drive MarTech in 2021

Customer Experience is All Set to Drive MarTech in 2021

Every marketer will agree that the COVID-19 crisis has served as a wake-up call for brands and enterprises in 2020. Marketers had to shift...
Marketers Aim to Spend Big on marketing technology in 2021 Than They Did in 2020

Marketers Aim to Spend Big on Martech in 2021 Than They...

With the pandemic presenting new business opportunities and challenges, marketers across industries plan to spend more on martech in 2021. As technology marketers look ahead...
Choosing the Right Marketing Strategy is Crucial in 2021

Choosing the Right Marketing Strategy is Crucial in 2021

After a turbulent 2020 that saw record layoffs, marketing budget cuts, and rapidly changing customer preferences, marketing executives are now faced with  the challenge...
Four Reasons Why CMOs Should Opt for Marketing Orchestration Platforms

Four Reasons Why CMOs Should Opt for Marketing Orchestration Platforms

Companies are increasingly exploring marketing orchestration technology - it effectively synchronizes data from all sources, resulting in a more powerful strategy and communication hub. Therefore, CMOs...
Successful Business Outcomes Require a Martech Roadmap

Successful Business Outcomes Require a Martech Roadmap

Marketing technology has increased in popularity as businesses strive to thrive in today's ever-changing digital landscape. When building out a complex martech stack, the...
Intent Data Strategy Not On Marketers’ Priority List

Intent Data Strategy Not On Marketers’ Priority List

Using intent data in marketing mix can help marketers, and sales professionals gain a competitive advantage, but are all marketers following it? Marketing leaders across...
Data Creativity,

Data Creativity Score: A Better Way to Measure Creativity

CMOs still trust their ‘gut’ feeling for creativity that will work. However, there is now the Data Creativity Score available that can better help...
Businesses Need to Accelerate Digital Marketing Strategies amid the Market Uncertainty

Businesses Need to Accelerate Digital Marketing Strategies amid the Market Uncertainty

Market leaders need to speed up their digital marketing initiatives in order to keep up and running in the new normal. The widespread pandemic has...

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