Emplifi has conducted a video performance analysis. To gain more insight into what works, what resonates with viewers, and what brands are posting right now, the company reviewed thousands of posts on Facebook, Instagram, and TikTok.
Instagram Reels generated significantly more views than TikTok sister accounts, according to Emplifi’s analysis of over 1,300 brand Instagram and TikTok profiles, with longer Reels clips outperforming shorter ones. Reels notably outperformed TikTok in terms of view counts, which is noteworthy given that TikTok has long been a more publicized platform.
Reels are significantly outperforming regular video uploads, according to Emplifi’s data.
Read More: New Report Finds Facebook and IG Reels Outperform TikTok Clips in Driving Views
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