Amazon introduces Inspire, a TikTok-like shopping feed that supports images and videos

Amazon is introducing a TikTok-like shopping experience to its app. The company has announced the launch of Inspire.

It is a new short-form video and photo feed that enables consumers to explore products and ideas and make purchases based on content produced by influencers, brands, and other customers. The retailer announced that the shopping feature will be made available to a small number of U.S. customers in early December before being made widely available in the months that follow.

This high-level location in the main navigation is still present in the version that is currently available, but accessing the Inspire feed will now require tapping the light bulb icon rather than the diamond icon that was visible in tests.

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Read More: Amazon launches Inspire, a TikTok-like shopping feed that supports both photos and videos

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