The technology platform for advertising, Nativo, has recently announced the launch of Native Stories – its new mobile advertising format. It brings “stories” format to open web that is designed to reflect the on-going social media experiences.
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The company expects that Native Stories will engage visual content-based experience by bringing stories into the editorial environments for advertisers. With this, marketers can engage a vast number of mobile users across Nativo’s premium publisher feed. The users can find branded content in the feed with the help of sponsored content and with a few clicks.
Source: https://www.martechadvisor.com/news/mobile-marketing/nativo-launches-native-stories-a-new-mobile-ad-format/