Home Quick Bytes Facebook Tests Instagram Videos to Make It Similar to TikTok

Facebook Tests Instagram Videos to Make It Similar to TikTok

Facebook is trailing specific changes within its Instagram app, which will make it more like the short-video platform, TikTok. Instagram has recently announced this plan to implement the full-screen format and recommended videos in the user feeds.

According to Adam Mosseri, head of Instagram, “We’re also going to be experimenting with how do we embrace video more broadly — full screen, immersive, entertaining, mobile-first video…You’ll see us do a number of things or experiment with a number of things in this space over the coming months.”

The company also indicated that it is no longer just a photo-sharing app, and it will start showing recommended videos from accounts that people do not follow.

Source: SocialMediaToday

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