Engagio, a B2B software company, has integrated with LinkedIn to strengthen its account-based marketing (ABM) solutions. The company has associated with the “LinkedIn Marketing Partner Program” to take advantage of matched audiences API. Users can take the help of Engagio Audience Management while targeting optimal audiences for different campaigns.
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Many B2B companies have been benefitted from the advertising platform by LinkedIn. Engagio plans to take new initiatives for B2B engagement and help consumers to improve lead generation, funnel velocity, awareness, and more. Its account-based platform can integrate with various engagement channels and can synchronize active audiences.
Source: https://www.martechadvisor.com/news/sales-enablement/engagio-integrates-with-linkedin-enhances-its-account-based-marketing-solution/