6sense, the account-based orchestration platform, has raised $40 million in Series C round of funding, led by Insight Partners. It is a big milestone for the company as the funding will lead to a vast expansion in 2020 with its new product releases, focussing on sales, and marketing. This funding brings its total funds raised to more than $105 million.

6sense also plans to further invest in orchestration capabilities with AI to help businesses create better ABM programs. CEO of 6sense, Jason Zintak, said in a statement, “Our mission is to tackle the biggest challenges facing B2B sellers and marketers by helping brands reach the right accounts for their business at the right time, through the right channels, and with truly engaging experiences.”

Source: https://www.martechadvisor.com/news/account-based-marketing-abm/abm-orchestration-platform-6sense-raises-40m/