The leading Account-based Marketing platform Terminus announced integration with Salesforce’s major B2B marketing automation platform, Pardot. This product integration will help marketers to deploy account-based, complete-funnel plans with better analytics, improved reporting, lead-to-account mapping functionalities, and shared information.
Terminus account data can be leveraged by the Salesforce Pardot end-users by using this integration natively in the Pardot system. Users will be able to detect real-time high-value accounts. This can be done by using Terminus’ engagement information to create a seasoned segmentation and nurture campaigns right at the account level.
The main features of the integration include bi-directional data sync, data hygiene, lead-to- account matching, and Sales and Customer Success Intelligence.
Source: Martechseries