Leading marketing insights and attribution platform DemandJump has announced the
launch of Account-Based Attribution, a new product that enables sales and marketing teams
to measure the true revenue impact of every touch point.
Account-Based Attribution closes the loop for B2B sales and marketing teams, providing
end-to-end visibility from the sales funnel to the actions driving the sales pipeline and
closed-won revenue. This enables marketers for the first time to see the marketing
campaigns, and channels and keywords and organic search terms, individual pieces of
content, events, Radio ads, and broadcast TV, etc., that actually drive revenue, as well as
those that do not.
To Read More: Martechseries