The PoC3, a nonprofit organization committed to supporting the continued growth of the Point of Care (POC) channel, has announced today that the organization will be known as The Point of Care Marketing Association effective immediately. Along with this change, the association revealed a newly redesigned logo and website.
This rebranding strategy reflects the evolution of the organization as well as its vision for the future. The Point of Care Marketing Association name is rooted in the organization’s commitment to clearly articulate who they are and what their focus is. Their new logo represents diversity and unity. The arrows’ colors symbolize their member organizations, and their direction is unified, representative of their collaborative work toward a shared goal. The newly redesigned website will now serve as an educational resource hub for Point of Care industry stakeholders and prospective members.
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“Our new name takes the guess work out of who we are. While the industry associated the PoC3 with Point of Care media, the “3” was not widely understood. Now, every part of our name clearly articulates who we are and what we’re focusing on. This launch marks the beginning of our plans, and we’re excited about our upcoming initiatives,” said Nicole Divinagracia, Executive Director of The Point of Care Marketing Association.
The rebranding of their name, logo and website is just the beginning. While the momentum behind The Point of Care Marketing Association is building, they will have more initiatives focused on awareness and education of the Point of Care channel in the coming months. Please register at pocmarketing.org to stay connected with their upcoming plans.
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